Turn your bloodwork into your performance advantage
As a registered Clinical Nutritionist and Vitality Blueprint Coach, Estelle du Plooy helps busy executives turn bloodwork into clear, personalised direction for better energy, sharper focus, deeper sleep, resilient health, and more effective training.
More than bloodwork: a complete system for sustainable health and performance
Performance Bloodwork
100+ biomarkers analyzed through a performance framework, not clinical ranges.
Constraint-Based Analysis
Your physiology interpreted as a system with a clear priority, narrative, and direction.
Performance Protocol
A targeted 13-week protocol across training, nutrition, lifestyle, and supplementation.
Vitality Score
One number that captures your readiness to perform at peak potential.
Wearable Integration
Baselining and trend tracking to measure improvement across each Vitality cycle.
Three steps One clear path to higher performance
STEP 1Complete your bloodwork
Estelle will arrange your Vitality bloodwork panel through i-screen. You’ll receive your pathology request by email, along with clear preparation instructions before attending a collection centre.
STEP 2Receive Your Personalised analysis and coaching
Results are interpreted through a performance lens to identify the patterns most relevant to you. Together, we translate the data into clear priorities for your long-term health and performance.
STEP 3Follow Your targeted Plan and Improve
Receive a practical, individualised protocol across nutrition, lifestyle, supplementation and training support. We focus on the highest-impact actions first, then use your progress and future testing.
Your biology shapes how you think, make decisions, lead, train and recover. Vitality brings your bloodwork, lifestyle and goals into one focused plan—so you can stop guessing and start making progress you can feel and measure.
Precision nutrition for the demands for a full life
I help ambitious professionals build the health capacity to perform at a high level—without sacrificing wellbeing or long-term vitality. As a Clinical Nutritionist and Vitality Blueprint Coach, I combine personalised nutrition, detailed bloodwork insights and practical coaching to identify what may be limiting your energy, focus, sleep and recovery. No guesswork or one-size-fits-all plans—just clear, realistic direction. Your work is important to you, your optimum physiology is a key driver.
Every cycle turns data into direction
Standard bloodwork reviews can focus on individual “in-range” or “out-of-range” results. Vitality helps us view your results as connected patterns, identify the most meaningful performance constraints, and prioritise the next steps.
Investigate
Comprehensive bloodwork selected to provide insight into the physiological factors that can influence energy, cognitive performance, recovery, sleep and physical capacity.
Interpret
We review patterns across your physiology—not isolated numbers—to identify the constraints most likely to be limiting progress and translate them into clear, relevant priorities.
Intervene
You receive an individualised plan across nutrition, lifestyle, supplementation and exercise support, structured around a focused 13-week improvement cycle.
We won’t just flag markers We build your capacity to excel
Biomarker Report Card
- Clinical disease and longevity ranges
- Binary flags: in range or out of range
- Longevity and disease-prevention
- AI-generated, no published methodology
- Results and protocol are a list, not a hierarchy
- Scattered biomarker protocols
The Vitality Difference
- Performance-specific thresholds
- Interpreted using goals and context
- Mental and physical performance
- Models built by published scientists
- Results clearly prioritize systemic constraints
- Protocols for systemic constraints
Constraints define your personalized protocol
This isn’t a generic AI reading your labs. It’s a system built on published science and decades of applied expertise in human performance.
Studies curated for quality and relevance. Every recommendation grounded in research maintained by our scientific partners.
Nutritional Direction
Dietary direction mapped to your individual constraints.
Supplement Protocol
Dosages, timing, and form to support key opportunities.
Training Guidance
High-level modalities and targets aligned to your physiology.
Behavioral Factors
Behavioral interventions that compound your protocol results.
Ready to make your health a performance advantage?
Vitality Blueprint bloodwork analysis is available as part of selected ongoing nutrition and performance coaching programs, or as an add-on to an existing engagement. Packages start from $1,100.
Book a discovery call to discuss your goals, determine whether this approach is right for you, and map out the next step.
The proof is in the progress
Backed by the scientists behind world champions, delivered by Estelle du Plooy
The Vitality team has spent careers working with elite athletes across the UFC, NFL, NBA, Formula 1, and the Olympics. These exact methods, not generalized AI algorithms, are the engine behind every interpretation and protocol I deliver with Vitality.
Vitality CoachEstelle du Plooy
Estelle du Plooy is a Clinical Nutritionist who works with busy professionals seeking more energy, clearer thinking, stronger recovery and sustainable high performance. Her approach combines personalised nutrition, lifestyle strategy and evidence-informed supplementation with detailed bloodwork analysis.
Vitality teamDr. Andy Galpin
Ph.D. in Human Bioenergetics. 100+ peer-reviewed publications. Performance consultant to elite athletes across the UFC, NFL, MLB, NBA, PGA, Olympics, and Special Forces. His research on muscle adaptation and exercise physiology is the foundation of every Vitality interpretation.
Vitality teamDr. Tommy Wood
M.D. from Oxford. Ph.D. in Neuroscience from Oslo. Head scientist for motorsport at Hintsa Performance, overseeing performance programs for Formula 1 drivers. His research on brain health and metabolic function shapes Vitality’s cognitive and metabolic performance models.
Vitality teamDan Garner
Sports nutritionist and bloodwork specialist with 75+ professional athletes across 13 sports, including Super Bowl champions, UFC title winners, Olympic medalists, and MLB MVPs. His interpretive frameworks are the backbone of Vitality’s constraint identification and protocol architecture.
Frequently asked questions
About Vitality
How is Vitality different from my doctor’s bloodwork?
Your doctor uses clinical reference ranges designed to detect disease. If nothing is critically wrong, you’re told you’re “fine.” Vitality uses a performance model that reads your biology as a system to identify what’s actually limiting your energy, focus, recovery, and resilience, even when your doctor says everything looks normal.
How is Vitality different from other bloodwork platforms?
Most platforms either tell you you’re fine or flag individual markers and leave you with a list. No prioritization, no context, no plan. Vitality reads your biology as a system, identifies the constraint that matters most, and delivers a targeted protocol.
What is a “constraint”?
A constraint is the specific physiological bottleneck that’s limiting your performance. Instead of flagging every marker that’s outside a range, Vitality identifies the one system-level issue that, if resolved, would have the greatest impact on how you feel and perform.
What is the Vitality Score?
The Vitality Score is a proprietary metric that takes all of your biomarkers and health factors into account and represents your overall readiness to perform. It’s a single, trackable number that shows progress over time.
Who is Vitality for? Do I need to be an athlete?
No. Performance is personal. Whether you’re an executive, a parent, a coach, a weekend athlete, or someone who just wants more energy and sharper focus, Vitality meets you where you are.
Process & Logistics
How does the blood draw work?
After choosing your plan, you’ll schedule a blood draw at one of 2,000+ lab locations nationwide or arrange a mobile phlebotomy provider. It’s a standard blood draw. Quick and simple.
Where can I get my blood drawn?
Vitality’s lab network covers 2,000+ locations across the United States. You’ll choose a convenient location during the scheduling process. Mobile phlebotomy is also available in many areas.
Is Vitality available outside the US?
Currently, Vitality’s lab network is US-based. We’re actively working on expanding internationally. If you have bloodwork from another country, you may be able to use the Upload plan.
Are there any states where Vitality isn’t available?
Vitality is available in all US states except Hawaii. Due to state regulations, consumers in New York and New Jersey cannot schedule blood draws through our platform, but may be able to use the Upload plan with labs sourced locally.
What if I already have recent bloodwork?
Our Upload plan is designed for exactly this. Bring your recent labs and we’ll run them through the Vitality model to deliver your analysis and performance plan.
Results & Performance Plans
What does my performance plan include?
Your plan includes specific, directed recommendations across four domains: lifestyle and behavior, exercise and training, nutrition, and supplementation. Everything is targeted to the constraints identified in your bloodwork, not generic advice.
How long should I follow my performance plan?
Each plan is designed for a 13-week cycle. After that, we recommend retesting to track your progress, prove improvement, and identify the next constraint to address.
How often should I retest?
We recommend retesting every 13 weeks (quarterly) for optimal tracking. Semi-annual retesting works well too. The key is consistency: each cycle builds on the last.
What are functional areas?
Functional areas are the 13 physiological systems Vitality analyzes: energy production, oxygen delivery, hormone balance, gut health, cognitive function, immune resilience, and more.